Better Retail Experiences.
From strategy through to store execution
Here at FocalPoint I help retailers turn brand, product and customer strategy into clear, commercially effective store environments, campaigns and customer experiences.
Christchurch-based · Available throughout New Zealand
Fresh Ideas. FocalPoint. Real Impact.
Take your retail to the next level
With 20+ years in retail leadership and in-store execution, Jen at FocalPoint we endure to work with you to improve your retail experience. We focus on your customer, presentation and retail experience, while still focusing on improving your sales.
You may need help when…
✔ Store presentation varies across locations
✔ A campaign or product launch must land consistently
✔ Customer flow and space aren’t working effectively
✔ Store teams lack clear merchandising guidance
✔ A new concept, fixture or format needs practical rollout support
WHAT WE DO…
We drive retail experience execution across store networks, campaigns, teams and commercial priorities. We work with small to large retailer and product manufactures to help development, improve and innovate their in-store experience.
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We translate brand, product and customer strategy into practical in-store experiences that are clear, engaging and commercially focused.
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We provide input into customer flow, fixture placement, department layout and overral store retail improvements.
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We develop visual merchandising principles, store presentation standards, product placement guidance, layout direction and communication packs that help teams execute consistently.
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We create and deliver practical training, workshops and implementation guidance so retail teams understand not just what to do, but why it matters.
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We support seasonal campaigns, promotional changeouts, product launches, in-store marketing activations and retail rollouts from concept through to store delivery.
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We work with you on store design, rebranding, fixture and signage development, new store openings and fit-out requirements.
WHO IS FOCALPOINT?
Me, Jen Ryan, I am passionate about fashion, interior design and anything retail. I enjoy spending time with my family and traveling and seeing new and exciting things. Next stop, Japan!
I’m a Christchurch-based and have extensive retail experience and a visual merchandising specialist with a background across fashion, beauty, homewares, agriculture, from small to large format retail.
Over my career I’ve worked with brands including Farmers, Pumpkin Patch, Glassons, Laura Ashley and Sporting Life, leading visual merchandising strategy, store presentation, customer experience, campaign execution, space planning, training and retail communications.
I’m at my best where creativity meets execution: taking a brand, product or campaign idea and turning it into a clear, practical and commercially useful experience for customers and store teams.
What have we been up to…
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Window Displays.
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Creative.
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Displays.
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Product Merchandising.
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In Store Marketing Campaigns
